NICK MCCRACKEN

Lecturer

Nick McCracken

Email: nicholasm@ais.ac.nz    

Profile

I have spent over 20 years working in Marketing and Advertising, in Europe, New Zealand, Australia and Fiji, culminating in 5 years as Managing Director of an International Advertising Agency. I am now using my experience of business and 3 years as Marketing Manager of Northland Polytechnic as a lecturer at AIS.

                  


Appointments

 


Qualifications

 


Research

Research Profile

I have spent the majority of my time working on the commercial side for both marketing and advertising companies, as well as working 1 year for the research department of AHI.

  

Books and Book Chapters

 

 

Invited Research Presentations (selection)

 


Research Methods Application (Qualitative and Quantitative)

 


Industry Involvement (selection)


Teaching and learning Experience

Profile

I have 15 years teaching tertiary education, with the last 9 years teaching in Bachelor of International Business and Bachelor of Travel and Tourism at AIS.

 

Undergraduate/Diploma Teaching